Friday, December 6, 2013

Important Recruiting Skills

A recruiter by definition is a person who attracts, screens, selects, and places qualified candidates in to jobs that match their skills.  The number of candidates that receive job positions as a result of their placement measures their success.  I would have to argue that part of what makes a recruiter successful is their personality and how they interact with people.  Many recruiters generally don’t intend on entering the Human Resources field; they tend to sway towards things like sales, marketing, and communications. 

For this blog post, I interviewed two recruiters that work for different firms to gain some insight on what it means to be a recruiter and how to succeed in the field.  The first recruiter that I interviewed is Adam C.  Adam is Vice President of the Birmingham Group in Birmingham, MI.  The second recruiter that I interviewed is Mike R. Mike is Director of Talent Acquisition and Recruitment at Five Brothers Default Management Solutions.  These two men agree that there are specific qualifications that differentiate the good recruiters from the great recruiters.

The hybrid of traits that are required to be a successful salesperson, marketing professional, and communications professional have proven to be great traits for success in Human Resource Recruiting. Recruiters must genuinely love to be around people. Whether it is meeting new people, interacting with people, or contacting on the phone, it’s a crucial factor in what separates a good recruiter from a great recruiter.  There are eight skills that are considered a “must have” to be a great recruiter.  These skills include:

1.     Strong Sales Skills
2.     Ability to Cultivate and Build Relationships
3.     Hunter’s Mentality
4.     Big-Picture Thinking
5.     Strong Follow-Up Skills
6.     Listening
7.     Consultative in Nature
8.     Personable and Approachable

STRONG SALES SKILLS

Essentially recruiters are the salespeople of a company.  It is a necessary skill to learn fast and become really good at even faster. Recruiters are the main point of contact that ultimately persuades someone to embark on a new career.  Recruiters sell on the phone upon inquiry, sell the company in an interview, and sell them on why your company is better that the rest. Mike R. recommends that it is important to recognize the difference between a hard and easy sell.  “If you find yourself ‘overselling’ and pushing an opportunity, I say back off, because you could be setting yourself up for failure!” (Mike R.) This does one of two things:

1.     It assures that your candidate wants the job when they continue to contact you.
2.     It could distance the applicant because they really weren’t that interested and that it was your selling ability that was controlling the process.

ABILITY TO CULTIVATE AND BUILD RELATIONSHIPS

Relationships are the key to success in any industry.  With better relationships comes more success.  From my interviews with Mike R. and Adam C. I’ve learned that in recruiting, trust is everything.  Gaining the trust of a client sets a recruiter up for success. It proves to the potential candidate that you are acting in the best interest of their personal and professional lives.  Mike R. says that “the more time you take to fully understand the candidate; the better you are at facilitating the needs of both the candidate and their potential employer.  You need to be personable and approachable because you are an extension of the recruiting effort!” (Mike R.) “By creating a more open, friendly, and communicative relationship with candidates, the candidate experience will increase, making the recruiter and company stand out professionally and as an employer of choice” (Hoogvelt, 2012).


HUNTER’S MENTALITY

At first glance, this seems like a silly saying, but it’s detrimental to successful recruitment.  Mike R. says that it’s important to have the ambition and motivation to do self-checks from time to time.  This enables recruiters to determine whether of not they’re doing everything they can to be successful, because if you don’t find the perfect candidate, someone else will. This is where the “hunter’s mentality” comes in.  “Recruiting is a numbers game- the more contacts you make, the more yes’ you will hear.” (Mike R.)

BIG-PICTURE THINKING

Recruiters know from a resume if a candidate has the qualifications to succeed in a position. Big Picture Thinking is individual to each recruiter.  Mike R. has a couple of questions that come to mind when it comes to Big Picture Thinking. 

1.     Are you acting in the best interest of all parties involved?
2.     Have you considered wants vs. needs?
3.     Does the company culture/vision/pay align with what the potential candidate wants?
4.     Is this a fit for the now or long term?
5.     And after every recruiting effort he asks, “Is there something I could have done differently to have been more successful?
      
      This is such an important question to ask yourself throughout the recruiting process.  Recruiters should strive for continuous improvement.

STRONG FOLLOW-UP SKILLS

Another word for strong follow up skills is organization.  Regardless of being in corporate recruiting or staffing, a well thought out plan and strategy is key for recruiting organization.  Mike R. urges recruiters to schedule the time to take notes and use necessary tools and technology to aid your efforts.  You can use excel spreadsheets or the best HRIS in the game- something is better than nothing.  Clients have invested a lot of time into the recruiting effort too, so it is important to reciprocate. 

LISTENING

Listening is key for a recruiter because there is only so much you can learn about a client from a resume.  The key is asking open- ended questions in order to learn more about the candidate.  Listening to their responses to your questions allows for you to develop a new set of strategic questions to ask and learn more.  Using the STAR method of interviewing is a great way to learn about experiences because it forces the candidate to really discuss details about their experience and skills. 

CONSULTATIVE IN NATURE

This goes back to the issue of trust.  Again, it is so important for a recruiter to establish a trustworthy relationship with their clients. This allows for more open communication and ability to figure out where the best fit might be.  “A good recruiter will act as a trusted advisor for their clients, and in return, clients will respect and act on given advice” (Hoogvelt, 2012).

PERSONABLE AND APPROACHABLE

 Recruiting is all about people.  There are so many interactions that allow for meet and greets, intercommunication, and consultations.  For candidates, this can be extremely nerve wracking.  It is so important for recruiters to be able to put the candidate at ease and make them feel comfortable discussing what they want out of their career.  It is important for the recruiter to be accessible as well; whether it be by phone, email, or what have you, knowing that your time is important to the recruiter says a lot.  This capitalizes on the saying that you catch more bees with honey.  I believe this should be the theme of all recruiting efforts.

Adam C. believes that every one of these skills is very important qualities needed to be a successful recruiter.  If he were to rank them in order of importance they would be as follows:

1.     Hunter’s Mentality
2.     Consultative in Nature
3.     Big Picture Thinking
4.     Ability to Cultivate and Build Relationships
5.     Listening
6.     Personable and Approachable
7.     Strong Follow Up Skills
8.     Strong Sales Skills


He would also add some important skills of being self- motivated, persistence, aggressive, and having the strong ability to execute a plan. 


Works Cited:

Higgins, C. A., & Judge, T. A. (2004). The effect of applicant

influence tactics on recruiter perceptions of fit and hiring recommendations: A field study. Journal of Applied Psychology, 89(4), 622-632. doi:http://dx.doi.org/10.1037/0021-9010.89.4.622

Hoogvelt, M. (2012.). 8 skills recruiters should have. Retrieved

Michael Rea, Director of Talent Acquisition and Recruitment at Five Brothers Default Management Solutions

Adam Cohen, Vice President at The Birmingham Group

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